Power of Pitbull: 'Timber' Rapper Reveals Plan to Become Next Billion-Dollar Brand

Don't underestimate the hitmaker (and new face of Playboy), who talks to THR about life as Cuba's underground hero, why he hasn't talked to Kesha since rehab and how he came to own the pop culture moment. This story first appeared in the April 4 issue of The Hollywood Reporter magazine. No offense intended -- truly -- but you can smell Pitbull from a mile away. It's four days before New Year's Day 2014, and the Cuban-American rapper is performing...

Read More

Pitbull: A look at a bling-less rapper that heeded mama’s words and forged an “old money” image

Pitbull in 2005, performing at Annette Strauss Artist Square in Dallas. I remember it well. It was eight years ago, nighttime, and I sat inside an empty banquet hall at the Radisson Hotel in Dallas. Rapper Pitbull sat in front of me. The room was dimly lit. A couple of things about him immediately struck me. His only piece of jewelry was a watch. A nice watch, but hardly anything fancy or shiny. I would learn during our conversation that his...

Read More

Five facts about American rapper, Pitbull

Pitbull is an American rapper and businessman from Miami, Florida. He was born on January 15, 1981 as Armando Christian Perez. He was taught at a very young age, if you work hard in life, you will be rewarded. He lived his life that way, and so far it has paid off for him. Always hustling If you listen to his music, you will recall a line in a song of his. He says, “Always a hustling.” That phrase sums up his business ethic perfectly. He...

Read More

Rapper Pitbull developing reality TV series with Michelle Obama and Paul McCartney

The pop star will team with the Weinstein Company on two new shows – a behind-the-scenes documentary and a look at the mentors who have guided big names in sport, music and politics   Pitbull and Michelle Obama, who are making a TV show together. Photograph: Getty/AP The rapper Pitbull, known for his shiny suits, reflective sunglasses and lecherous pop, is branching out into TV with two new reality series in development, in collaboration...

Read More

Pitbull: 'I would be hypocritical to perform there'

Pop's current guest rapper of choice Pitbull was schooled in the melting pot of the Miami clubs. But his Cuban heritage is never far away from his music   Very polite … Pitbull. PR Of all the cliches associated with rappers, one with more truth in it than most is their fondness for epic entourages: staff, sidekicks and assorted hangers-on designated a token menial role in the group. (It's usually to do with not wanting to leave old friends...

Read More